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Social Responibility of the National Bank of SerbiaIn addition to its legal mandate to preserve price stability and ensure functioning of an efficient financial system, the National Bank of Serbia is also charged with social responsibilities.Socially responsible behaviour, in its broadest sense, means taking responsibility for the impact of one’s activities on the community and its resources. One of the key resources for an institution such as the National Bank of Serbia is public trust, which is built through open and ongoing communication and true commitment to understanding the needs and problems of the community. In order to improve this communication, the National Bank of Serbia engages in a number of activities that benefit society at large. Financial services consumer protectionBy setting up the institute of financial services consumer protection, the National Bank of Serbia aimed to provide assistance to citizens in the exercise of their rights, as well as to improve their understanding of services and products offered by the financial sector. Financial Services Consumer Protection Centre comprises a Call Centre, which provides answers to all citizen queries regarding financial services. The NBS also engages in preparation and publishing of leaflets and brochures in order to clarify particular features of financial products the citizens should pay special attention to when making informed decisions. Cultural and educational activitiesAs an institution of national and European significance, the NBS actively engages in public education. It has enabled both local and foreign audiences to learn about money as a specific form of our cultural and historical heritage and to visit the Bank building, which is of the largest and most beautiful 19th century edifices in Belgrade. Aware of its role and significance in the society, the National Bank of Serbia opened a Visitor Centre which organizes exhibitions and educational activities to inform the citizens, and especially the younger generations, about central bank operations and various aspects of money. The Visitor Centre, both traditional and innovative, performs not only its core exhibition activities but also enriches them with interactive details, films, lectures and educational material for target visitor groups, and conducts specially-designed program for primary school children comprising lectures, quiz games and workshops. The National Bank of Serbia is also an active participant in a number of cultural events such as the European Heritage Days, Night of the Museums and International Day of the Francophonie, and cherishes its cooperation with tourist organizations of Serbia and Belgrade, as well as with the Children’s Cultural Centre in Belgrade and Centre for Contemporary Museum Didactics.
As part of its efforts to promote culture, the National Bank signed an agreement with the Ministry of Culture, pursuant to which ground floor hall of the Slavija office building will be used as an exhibition hall during the reconstruction of Belgrade museums. Donations and humanitarian activitiesThe National Bank of Serbia is an active member of the donor community. It provides financial assistance to a number of humanitarian and other organisations of social importance, as well as to natural persons. In the course of 2009, the National Bank of Serbia paid out around 8 million dinars to legal and natural persons through donations and material aid schemes. Aid was also provided to the humanitarian organisation ''Mati Tatijana'' for the construction of a new secondary school building in Gračanica and secondary medical school in Veliko Ropotovo. The National Bank of Serbia further granted donations to schools, different associations, youth and children organisations, Serbian Red Cross, National Museum in Belgrade, Terazije Theatre, KUD ''Brankovo kolo'', Serbian National Folk Dance Ensemble ''КОLО'', Independent Association of Journalists of Serbia ''NUNS'' and a number of charities and associations. In 2009, as in the year before, the National Bank of Serbia supported the solidarity action «Gifts for Dystrophic Persons», and distributed 35 New Year gifts in the Novi Sad-based Muscular Dystrophy Association of South Banat District. In addition, the National Bank provided financial assistance to natural persons, most often in cases of serious medical problems and emergencies. Responsibility towards employeesHuman resources and a responsible recruitment policy are the cornerstone and the key prerequisite for successful performance of the National Bank of Serbia. With a view to improving motivation, expertise, and efficiency of its staff, the National Bank of Serbia offers various education and training opportunities such as undergraduate and postgraduate studies, professional training and foreign language courses, seminars in the country and abroad, and taking exams to acquire international certificates. |
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