19.06.2026.

Strong growth in online payments in Serbia continues

The number of card-based and e-money payments made online continued to record y-o-y growth. In Q1 2026, the total number of online purchases increased by 39.7% compared to the same period last year. A total of 32.9 mn online purchases were completed, of which 23.8 mn were made on domestic websites, while 9.1 mn transactions were carried out on foreign websites.

Transactions denominated in dinars, euros and US dollars accounted for the largest share, jointly making up 98.2% of the total number of payments. The number of purchases made in dinars increased by 44.5%, rising from 16.4 mn to 23.8 mn, while their total value grew by 49.8%, from RSD 48.5 bn to RSD 72.6 bn. As regards purchases made on foreign websites, compared with Q1 2025, the number of payments in euros increased by 41.8%, from 5.0 mn to 7.2 mn, while their value rose by 34.9%, from EUR 205.3 mn to EUR 277.1 mn. At the same time, the number of online purchases denominated in US dollars decreased by 15.1%, from 1.7 mn to 1.4 mn, while their total value increased by 15%, from USD 58.2 mn to USD 67 mn compared with Q1 2025.

Of all online purchases made in Q1 2026, more than two-thirds (72.2%) were executed in the domestic currency. In line with this trend, the number of domestic online stores increased to 5,948 at end-March 2026, up by 20.2% from end-Q1 2025 (4,947).

It should be noted that the above data do not include purchases paid for by cash on delivery, as such data are not available to the NBS.

A graphical overview of data relating to the provision of payment services and the issuance of electronic money for Q1 2026 is available on the NBS’s website, in the Payment System Statistics section.

Payment System Department